See from the terminal appliance sales market competition in the market trends

Years of development, competition has been an important factor as interdependent with the consumer electronics market, reflected in all aspects, especially in the terminal sales market, and competition is particularly full and complete. Different manifestations of end markets, can truly and objectively reflect the current market conditions, and all the main markets shown in the survival and development capacity, and more in-depth household appliances market reflects the development of future expectations.

 

Visit from the household appliance market situation, different brands, different circulation types and cross competition between the undergoing from simple to complex and integrated development, and overall performance for the following characteristics and trends:

A competition not only in manufacturing, distribution channels, competition has become more evident

Appliances competition comes, we will immediately think of home appliance enterprises in brand, technology and marketing aspects of behavior, which is most obvious in the performance of household electrical appliances market, most fully, many experts and businesses in these made significant efforts in the hope that through effective measures to achieve a competitive advantage. However, the distribution company or brand as a household appliance market, an important component, household appliance market, the level of competition is also full performance. Modern household appliances distribution channels should say that composite type.

Not more than one million in population of Anqing market, there is a number of department stores, including the Su Ning, the five-star home appliance chain stores, professional home appliance stores, appliance stores and appliance a single wholesale market and other Formats, and home appliances chain stores, professional home appliance stores and department stores among the most competitive, in addition to competition in the media, the recruitment of specialized staff to send a large number of sales of DM posters preferential policies, services and policies has become a routine sales activities, under various names ” man-made holiday, “consumers spending shot quickly, in order to enhance sales efforts, shopping, gifts, discount sales, sales integration, linkage with other sectors and sales strategies are no longer fresh, Suning Appliance to fight for rural consumption, more committed to spending up to a certain round-trip ticket can be reimbursed the amount.

Competition for the household appliances distribution channels provide a good platform for enterprises, but the chain stores and specialized stores in an increasingly competitive advantage. Diversification of sales channels in the home appliances today, to make good market performance, household electrical appliance enterprises in various markets to weigh the good form of status and role of the retail, targeted to choose their own sales channels, not a loss, especially so in the 23 and below the market.

Second, price competition is still not shaken, but the difference is that competition is increasingly obvious

Price competition in the domestic appliance market, long and powerful, the current performance of such forms of market competition is more rounded. From the brand perspective, has been more than reflected in the domestic home appliance brands, foreign brands which have been gradually deepened. Domestic brand in the price advantage is gradually lost, such performance in the refrigerator, washing machine sales of major appliances ordinary white is more obvious, such as medium-capacity refrigerator general market price of ordinary yuan in 1800-2200, and there are discounts , gifts, back to the current price measures such as dark. In the small household appliance market, Vantage introduced European smoke cheap sale, Shuaikang also part of the purchase price of store sales, etc. to implement. From the content analysis, price competition has a breakthrough range of individual product areas, involving black and white appliances, including full product category, and to high-end performance of large household appliances are most obvious, such as high-end large-screen plasma TV prices on the year fell to 20,000 from the 50,000 levels yuan. Price competition and a strong market for home appliances sales development and growth, many companies are brutal price competition has been removed, but price competition has not withdrawn from the market, but the birth of many brands to further squeeze the price, began to seek differentiation competitive tool to break through.

Competitive differentiation and improve the consumer electronics market to promote the development of home appliance market last year in technology, energy, health and other aspects of competition, outstanding performance, the new surge in the number of product categories, introduced faster pace. Shortage of energy to promote energy-saving refrigerator market, the sublimation of war, the quality of life of another birth of different brands in the intelligent control of multi-temperature zone, and health, and start the article, the new 361 degree flying antibacterial refrigerator, Hisense to fresh fish refrigerators, Haier refrigerator space materials. In the small household appliance market, although the second and third tier brands sold mainly limited to prices, but differentiated the market demand sales performance has become more evident, only the hood, the Shuaikang main push touch screen controls, automatic cleaning Vantage major publicity, the boss in a professional factory The patent for the sale of chips, side sealed motor so the main selling point. Competitive differentiation strategy is to enrich the home appliance sales market, also home appliances small home appliances market, especially once the market get rid of low-level competition, effectively promote the improvement and development of home appliance market.